Once a business has submitted their plan for the use of short codes, or text messaging codes, then they are ready to begin. SUMOTEXT is one of the names for the use of advertising through the use of text messages. Once compliant, a business can start building its database for adding cell phone numbers to its texting list. Just like with a regular telephone, customers can opt out for business text messages but if your advertising campaign is shrewd, why would they? If your business sends out a coupon code that could be scanned using NFC technology. Word would quickly get out about your awesome coupon or discount and those text messages would get forwarded to friends and family. This forwarding would be an impressive business tactic because it would be like people doing the advertising for you for free.
In the world of text messaging there are billions of texts sent every day. Senior Citizens all the way to grade school children text using their phones. One untapped market is the idea of having a short code submission approved through the Common Short Code Administration and then using those approved short codes to send out text messages about your company. For a nominal investment, your business could reach hundreds of thousands of new clients a year and get the word out about how awesome your business is.