Many consumers may think there is not benefit to a shorter URL; however, they are easier to remember because they are shorter in length. They also are easier to remember because they have fewer characters. Trying to tell someone a URL over the phone might be misunderstood or even copied wrong. With a smaller URL, there leaves less room for error. We all have typed a website address over and over and still did not get it right. That is because when there are many characters, there is room for error. There are many free websites that will shorten any URL for a business. The service will continue the relationship between the two links and will pass on anyone who visits the short URL to the longer URL page.
One of the reasons that the smaller URLs have become popular is Twitter. This website will only allow 140 characters, making it hard to post a URL which can be up to 100 characters. The new, shorter URL’s are never more than 20 characters. Because they are shorter, they are perfect for social media usage. Here are some reasons why businesses and consumers should use shorter URL’s:
Though some may not like using the shorter URLs, having a presence in the social media make it necessary. Any tool to help consumers be directed to the business owner’s page is helpful. Whatever methods used is for the benefit of the customers and attracting more customers is what social marketing is all about.