While advertising on the phones is a relatively new thing in America, it has been used in other places for a while. The recent innovations with cell phones have given people the ability to pay at the register and to track someone in a car. It certainly can have the ability to bring customers in as well.
While some business owners seem timid to test their feet in the mobile marketing avenue, others are jumping in and trying this new media. From using QR codes that scan information and lead consumers to the business page, or coupons posted on social marketing venues, business are finding potential in this new way of advertising. Some advertising statistics are stating that as of 2012, most advertising will be done on cell phones, social marketing, and the Internet. Those who are hesitant to invest may be losing a tremendous advertising advantage.
Using mobile advertising only makes sense. Nearly 12 billion texts are sent in the United States each month. Taking into account that millions of people own and use their cell phones each day, it makes mobile advertising more lucrative. A business has to reach out to people where they are and whoever they are. Usually, they are usually on the cellular phone.
It is actually proving that mobile marketing is more beneficial for smaller businesses rather than larger ones. For example, if a business is a coffee shop and they want to run a promotion, they can send out information or coupons for a free cup of gourmet coffee on a consumer's birthday. Not only will the customers appreciate the free cup of java, but it gets them back into the shop. If they get free coffee, odds are that they are going to buy something else. Not only are they going to visit on their birthday, but they are more apt to tell their friends about the free cup of coffee and the friends will want to sign up too. It is a snowball effect that can potentially add new clients as well as retain regulars.
If the business is product- based or service- based, both can benefit. Perhaps the business interested in promotion is a heating and cooling company. They are busy during the summer and winter months. However, there are several months of the year when there is no need for any type of services. This is a great time to fill the gaps with social marketing. Let’s say the business owner ran a “Clean and check Special for $29.95”. If the business sends this out to their current customer list, they may take advantage of the special. In return with just a bit of programming, the message can go to thousands of people with the click of a button. Not only did this just save the business from being slow and having employees standing around, but it connected with the customers on their level. Most people have the HVAC system services at least once a year and during a special is a great time.
Another great way to make the message spread like fire is an offer good for the customer and two friends. Soon, these two friends will tell another two friends and so on. So, if it is a free cup of coffee just for mentioning this ad, the line could back up quickly for people wanting their free coffee. While giving away the coffee is at a cost, they will probably buy at least one more item in the shop. In return, the business owner has made a connection and a profit.
While it may seem simple, there is some work involved. However, the benefits of using social media alongside with mobile marketing can be explosively good for advertising. The process will take a lot of creativity and some careful thought and preparation to get the campaign off the ground. One thing is for sure: while it does take time and money to set it up, the payoff should be a profitable return on the company's investment.